2026-05-26

The agents are here - They are just not evenly distributed

The agents are here - They are just not evenly distributed [1].

Having been on the EIC 2026 [2] in Berlin last week, I had the pleasure to listen to Patrick Parkers convincing presentation of his Laws of AI identity [1]. For those who are not aware of the history of the movement, the naming was a homage to one of the giants of the scene, Kim Cameron [2], who some 26 years ago published his seven laws of identity. It should be shortly be mentioned here, that Kim stood out of his peers not just by his contributions but even more as a gentle and erudite person.

While listening to Patrick's excellently presented contemplation on what needs to change, once we will seriously begin to sufficiently govern AI agents, some ideas were spawned in my mind. As AI agents were vastly dominating the topics and contents of the key-note speeches and the break-out sessions, some of my thoughts were later confirmed, others rather opposed. And a good part of them enjoyed both treatments.

Analysts as well as Consultants, very much in line with their business model, were mostly spreading fuzzy fears, while vendors, in line with their business models as well, presented solution concepts and at least claimed to be working on their implementation, hereby trying to instil confidence or hope at least. This gave the impression that vendors were conceptually ahead of analysts.

So, when the fear mongers bemoaned the lack of ownership, warned that an agent once spawned, could perform any action, regardless if in line with our original intent or not, cannot be controlled, even do not leave sufficient traces (log-files, audit trails or receipts) for successful forensic investigations, I wondered if there weren't even time-tested classic methods to at least reduce the chaos.

Not all agents are created equal

First of all - not all agents are created equal. As a human you may interact with an agent by impersonation, delegation or consuming a service. Those are 3 different scenarios.

If you consume a service, which is delivered by an AI agent, that agent might act on behalf of a business unit – most probably for marketing, sale or service desk operations. So, this 3rd type of agent resembles classic non-human identities (NHI) – from the consumer's view.

And then there is talk of a 4th type, completely autonomous agents, which act on their own behalf. Honestly, I haven't yet seen such a creature and I even struggle imagining them. But nevertheless, I am working on a fictional “self-driving entrepreneur” (no worries – just a publication coming soon). A closer look to it often revealed that such an agent, very much like a regular employee, is not tasked on a case-by-case basis, but, very much like a regular employee, is “permanently” assigned a business function by the organisation.

Impersonation

Let's start with agent type 1: Impersonation - So, these creatures act as you. The definition says: “Impersonation means that one subject temporarily assumes the identity of another subject and acts as if it were that subject. To the target system, the impersonator appears indistinguishable from the impersonated identity.” This is certainly a dangerous variant – at least as of today. If the agent is you, it has access to all your credentials, so he can do the work that you were meant to do. Would you trust that agent to always come up with the results, you had in mind? Most experts on the scene would vehemently deny that – at least as for now. So, we will leave this hazardous game to the suicidal brave or to very limited contexts.

Delegation

2nd there is Delegation. For those who want to dig one level deeper I added a chapter on “impersonation vs. delegation” in the appendix. But please keep in mind, that's only one level deeper. Well, delegation means that one subject explicitly grants another subject limited authority to act on its behalf while preserving the distinction between the original identity and the acting identity. So, the delegate does not become the delegator. Instead, authority is transferred without transferring identity.

In this sense delegation is a time tested, well known and often practiced management discipline. However, from the implementations I have seen in the context of identity management, we are still not very good at it.

When it comes to AI agents, we however should be sufficiently good at it. The delegation itself should be limited in scope and time – very much like a PAM-Session [3]. The agent should never have higher privileges that the delegator. If idle, because no delegation is active, the agent will have no access at all – at least in a zero-trust environment – well, except it should perform some activities exactly then, like life-long-learning. In that case the agent will be assigned a few standing “birth rights” during onboarding.

That reminds us, that the agent should undergo a so-called “Joiner-process” like human beings. It appears to be anyway prudent to treat it very much as a being – not a human being, but well, an artificial being, however intelligent we might classify it. Those few mature organisations, which already have transformed their complacent HR departments into an agile Total Workforce Management (TWM), might even add those open-for-work agents to their workforce and administer them according to the corporations' needs.

Consuming a service

The 3rd scenario (consuming a service) is a bit different by nature. While in the 2 cases above, you as the one invoking the agents, were fully accountable, in this case the accountability is with the service provider. This doesn't mean that there are no obligations left for you. In case that service provider is a regular supplier in your supply chain, several standards and regulations require you to perform regular 3rd party audits to ensure a sufficiently high level of security and professionality. But that's all not new to us.

1.5 What is left?

So, it all looks fine and we only have to implement well known practices – well, not quite. While we may regard “traditional” AI-ChatBots merely as text-savvy, intelligent search engines, an AI agent performs real actions with impact on the world around you. And no one knows what ideas may cross its mind. Nevertheless, the actions, it could possibly invoke must be confined to those its delegator would be allowed to too. Technically this could mean that we need to implement a Policy Decision Point (PDP) on the MCP-Server in order to ensure that. There may be however other solutions as well.

There is yet another issue that may or may not case problems. Humans may evolve while the years pass. The will certainly age by time, they may acquire new skills, they may marry, join a political party, change religion, even sex. But this will happen gradually across their lifetime.

AI models however, which sit at the heart of each AI agent, evolve much faster, within weeks they may morph beyond recognition. So, the question arises, if the agent, you want to employ, is still the same agent you collaborated with before, or if it meanwhile has acquired some nasty habits. So, should agents regularly undergo a process that the NIST SP 800/63 Standard calls Identity Assurance [3]? Very much like the often-repeated request of having a “human in the loop”, that doesn't really look feasible, at least not if it couldn't be automated.

More takeaways from the conference

Several other “insights” during the conference were so true, that they lacked any value.

  • It's all about the right balance of risk appetite. – Hmmm, wasn't it about that since the very beginning?

  • Policy is everything! – So true, but what now?

  • As we will make use of agents as a standard mode, the acting identity will more resemble a hybrid human / workload identity. - The interesting part will be that AI will make machines more human like and on the other hand humans will be supported and augmented by machines in a way, that we in the end we will have difficulties to tell them apart. Well, that is obvious, but is it helpful?

Another interesting observation was, that if you ask “Do you trust the agent?” all experts cry “No, never !!!!” – but nevertheless they make heavy use of them, just distrustfully.

Another big topic was quantum computing or better "security in a post-quantum world". Here Dr. Michael B. Jones, another pillar of the movement since decades, pointed out that for 2 reasons the “quantum apocalypse” may be here already – but just not evenly distributes (another reference to William Gibson).

  • First there might be data, currently safely encrypted, be “harvested” by intruders to be decrypted once quantum decryption will be readily available. Well, we don't have any idea, if it will be of any compromising value for the attackers by then. Here we should keep in mind, that quantum computing during the last decades was always about 20 years away from now, a fate it shared with fusion energy.

  • Second, and this is real right now, there are laws and regulations that oblige us to prepare for the post quantum security age. So, it seems to be a good idea to start activities for becoming quantum safe right now.

Much confusion existed on the term “intent”. “Purpose is not intent!”, was a much-heard battle cry. Nevertheless “intent” as well as “purpose” are terms on which we should soon de-confuse our minds by coming up with clear and commonly accepted definitions. I predict that either of these terms will become a new additional primitive for the identity world, very much like identity or authorisation.

Sovereignty, was a keyword of the conference as well. There were a few brave attempts to solve it on the technical and national base. But doubts remain if technical sovereignty will even be possible without political sovereignty. Perhaps we should build the foundation first, on which we confidently could erect technical and organisational service without fear of being gently forced by our big brother from across the big pond to do “the right thing”. As the EU, as we know it, will not save us, there are smaller movements like the “Europeans for the Planet”, which could eventually gain momentum in favour of a European multi-nation state.

A final word: When, after pausing for some years, I attended the EIC again 3 years ago, I was overwhelmed to meet so many old friends, colleagues and business partners. That was great. But the topics, problems, solutions, they were talking about, also were still the good old ones. So, did nothing change in-between? The brutally honest answer from several colleagues was bluntly “no”.

This time some things have changed considerably, I can confidently say. Let's make the best out of them.

2 Appendix

2.1 Impersonation vs. delegation

In Identity & Access Management, the distinction between impersonation and delegation is fundamental - both technically and from a governance/audit perspective.

A concise formulation would be:

  • Impersonation = “I become you.”
  • Delegation = “I act on our behalf.”

That sounds subtle, but the consequences are profound.

2.2 Impersonation

Definition

Impersonation means that one subject temporarily assumes the identity of another subject and acts as if it were that subject. To the target system, the impersonator appears indistinguishable from the impersonated identity.

Typical examples:

  • administrator logs in “as” a customer
  • support engineer reproduces a user problem
  • backend service executes under the client's security token
  • Windows “Run as user”

In classical technical terms:

The acting entity adopts the security context of another identity.

Microsoft defines impersonation as:

"the ability of a thread to execute in a security context different from that of the process owning the thread."

Key Characteristics of Impersonation

Characteristic

Impersonation

Visible identity

Appears as original user

Audit trail

Often obscured

Scope

Usually broad/full

Principle

Identity substitution

Accountability

Potentially ambiguous

User control

Often weak

Risk

High

Typical use

Admin support/troubleshooting

Conceptual Model

Admin ──becomes── Alice


Application

The application may only see:

User = Alice

not:

Admin acting as Alice

unless explicit “actor claims” or audit extensions exist.

This is precisely why impersonation is controversial in modern Zero Trust systems.

2.3 Delegation

Definition

Delegation means that one subject explicitly grants another subject limited authority to act on its behalf while preserving the distinction between:

  • the original identity
  • the acting identity.

The delegate does not become the delegator.

Instead:

authority is transferred without transferring identity.

Key Characteristics of Delegation

Characteristic

Delegation

Visible identity

Both identities visible

Audit trail

Preserved

Scope

Usually constrained

Principle

Authority transfer

Accountability

Explicit

User control

Stronger

Risk

Lower

Typical use

Workflow/business processes

Conceptual Model

Alice ──delegates approval rights──► Bob


Application

The application sees:

Actor = Bob
On behalf of = Alice

This distinction is crucial.

2.4 The Central Difference

The most important difference is:

Question

Impersonation

Delegation

“Who am I?”

“I am Alice.”

“I am Bob acting for Alice.”

That single distinction affects:

  • auditability
  • liability
  • non-repudiation
  • least privilege
  • forensic analysis
  • governance
  • compliance

2.5 Governance Perspective

From a governance perspective:

Impersonation

creates:

  • attribution ambiguity
  • audit difficulties
  • excessive privilege risks
  • “hidden actor” problems

This is why modern IAM increasingly treats unrestricted impersonation as dangerous.

Delegation

supports:

  • explicit accountability
  • constrained authority
  • time limits
  • scope restrictions
  • policy governance
  • traceability

Hence modern architectures strongly prefer:

  • delegated authorization
  • scoped capabilities
  • “on behalf of” semantics

over pure impersonation.

2.6 OAuth / Modern API Perspective

Modern OAuth/OIDC systems increasingly distinguish these explicitly.

Impersonation

Token effectively says:

{
"sub": "alice"
}

Receiver believes:

  • requester is Alice.

Delegation

Token may say:

{
"sub": "bob",
"act": {
"sub": "alice"
}
}

Meaning:

  • Bob acts for Alice.

The act claim (“actor claim”) is an important modern mechanism.

2.7 Zero Trust Interpretation

Zero Trust architectures generally prefer delegation because it better supports:

  • least privilege
  • continuous verification
  • provenance
  • explainability
  • auditability

Impersonation is often tolerated only for:

  • emergency support
  • break-glass operations
  • tightly controlled admin scenarios.

2.8 AI Agent Relevance

This distinction becomes extremely important for AI agents.

Dangerous Pattern

Agent impersonates user

Meaning:

  • agent receives full user authority.

This creates:

  • huge blast radius
  • poor attribution
  • audit confusion
  • privilege escalation risk.

Preferred Pattern

User delegates limited capability to agent

Example:

“Agent may book flights under €500 for 24 hours.”

That is:

  • scoped
  • constrained
  • revocable
  • auditable.

Modern agent governance discussions increasingly revolve around exactly this distinction.

2.9 A Useful Heuristic

A very practical rule:

Impersonation

answers:

“Pretend to be me.”

Delegation

answers:

“Act for me within limits.”

2.10 In Our Governance Vocabulary

This maps extremely well to our governance vs operations distinction.

Impersonation

tends toward:

  • operational convenience
  • opaque execution
  • weak oversight

Delegation

aligns better with:

  • governance
  • policy intent
  • accountability
  • constrained execution
  • evidence generation

which is why delegation fits much more naturally into:

  • PAP/PDP/PEP architectures
  • PBAC/ABAC models
  • Zero Trust systems
  • AI agent governance frameworks. Top of Form

Bottom of Form

2.11 Further readings

  1. Curity - Impersonation Approaches with OAuth and OpenID Connect,
    Curity. (2022, March 9). Impersonation approaches with OAuth and OpenID Connect. Curity Identity Server Learning Center. https://curity.io/resources/learn/impersonation-flow-approaches/

    • This technical article explains multiple approaches for implementing impersonation and delegation within OAuth 2.0 and OpenID Connect ecosystems. It distinguishes between impersonation (“acting as”) and delegation (“acting on behalf of”) and discusses implementation mechanisms such as token exchange, embedded actor claims (act), and delegated scopes. The paper is particularly valuable because it links theoretical identity concepts with practical OAuth implementation patterns and highlights auditability and traceability implications in distributed systems. It is highly relevant for Zero Trust architectures, API security, and AI-agent authorization models.

  2. Microsoft Learn - Client Impersonation and Delegation,
    Microsoft. (n.d.). Client impersonation and delegation. Microsoft Learn. https://learn.microsoft.com/en-us/windows/win32/cossdk/client-impersonation-and-delegation

    • This Microsoft technical documentation explains impersonation and delegation within the Windows COM/DCOM security model. It defines impersonation as the temporary adoption of another user's security context and distinguishes it from delegation, where credentials may be forwarded across machine boundaries. The document is historically significant because it shaped many later enterprise security and IAM concepts related to privilege propagation, trusted intermediaries, and constrained delegation in distributed systems.

  3. Microsoft Learn - Impersonation Levels (COM),
    Microsoft. (n.d.). Impersonation levels (COM). Microsoft Learn. https://learn.microsoft.com/en-us/windows/win32/com/impersonation-levels

    • This reference describes the four COM impersonation levels - Anonymous, Identify, Impersonate, and Delegate - and their respective security implications. The document provides a foundational taxonomy for understanding how authority propagation may be restricted or extended across distributed systems. It remains relevant for contemporary IAM and Zero Trust discussions because it formalizes distinctions between local impersonation and cross-system delegation, concepts still visible in modern OAuth, Kerberos, and workload-identity architectures.

  4. IAM World - From Impersonation And Delegation to Innovation,
    IAM World. (2025, March 14). From impersonation and delegation to innovation: Embracing relationship-based access control in modern IAM. IAM World. https://iamworld.co.uk/from-impersonation-and-delegation-to-innovation-embracing-relationship-based-access-control-in-modern-iam/

    • This article critiques traditional impersonation and delegation models in Identity and Access Management and argues for more advanced relationship-based access control (ReBAC) approaches. It highlights the governance and audit limitations of impersonation-centric architectures and proposes relationship-aware authorization as a more scalable and context-sensitive model for modern distributed environments. The paper is particularly relevant for AI-agent governance, collaborative systems, and policy-driven authorization architectures.

  5. Prefactor - Impersonation ≠ Delegation, Prefactor. (n.d.). Impersonation ≠ delegation: Don't let agents spoof your users. Prefactor. https://prefactor.tech/blog/impersonation-delegation-don-t-let-agents-spoof-your-users

    • This article examines the distinction between impersonation and delegation in the context of AI agents and autonomous systems. It warns against architectures in which agents fully impersonate users and thereby inherit unrestricted authority. Instead, it advocates constrained delegation models that preserve provenance, accountability, and least-privilege principles. The text is especially important in emerging discussions about agentic AI governance, machine identities, and execution-time authorization controls.

  6. Learn IAM - Delegation, Impersonation, and “Acting As”,
    Learn IAM. (n.d.). Delegation, impersonation, and “acting as”. Learn IAM. https://learniam.io/identity-fundamentals/delegation-impersonation-and-acting-as/

    • This educational article introduces the conceptual and operational differences between delegation and impersonation in IAM systems. It explains how “acting as” semantics affect authorization decisions, auditability, and user accountability. The text provides accessible but technically accurate explanations suitable for IAM practitioners and governance-oriented audiences seeking to understand the implications of authority transfer in distributed systems.

  7. Microsoft Learn - When to Use Identity Delegation,
    Microsoft. (n.d.). When to use identity delegation. Microsoft Learn. https://learn.microsoft.com/en-us/aspnet/web-api/overview/security/external-authentication-services/when-to-use-identity-delegation

    • This Microsoft guidance discusses architectural scenarios where identity delegation is preferable to direct credential sharing or impersonation. The document explains delegation patterns in service-oriented architectures and APIs, particularly in the context of ASP.NET and OAuth-based systems. It is useful for understanding how delegated authorization supports layered service architectures while preserving security boundaries and accountability.

  8. arXiv - AIP: Agent Identity Protocol for Verifiable Delegation Across MCP and A2A,
    Author(s). (Year). AIP: Agent identity protocol for verifiable delegation across MCP and A2A. arXiv. https://arxiv.org/xxxxx

    • This paper appears to address verifiable delegation and identity propagation between AI agents across Model Context Protocol (MCP) and Agent-to-Agent (A2A) communication frameworks. The topic is strategically important because it connects delegated authority, cryptographic provenance, and execution-time trust management for autonomous AI systems. Such work may become foundational for future agent governance and workload identity infrastructures.

[1] This an often-used reference to William Gibson's famous quote: “The future is already here - it's just not evenly distributed.”

[3] Privileged Access Management


[1] LinkedIn article by Patrick Parker, Parker, P. (n.d.). The laws of AIdentity. LinkedIn. https://www.linkedin.com/pulse/laws-aidentity-patrick-parker-zn9pe/

  • In this article, Patrick Parker revisits Kim Cameron's influential “Laws of Identity” and reinterprets them for the emerging age of artificial intelligence, autonomous agents, and machine-driven interactions. The author argues that classical digital identity principles must evolve to address the growing presence of AI agents acting on behalf of humans and organizations. Themes include trust, delegation, provenance, accountability, and the governance implications of machine identities. The article is particularly relevant for discussions about AI-agent governance, verifiable delegation, Zero Trust architectures, and the extension of human-centric IAM principles into agentic and autonomous systems.

[2] Cameron, K. (2005, May). The laws of identity. Microsoft Corporation. [Kim Cameron's Identity Weblog](https://www.identityblog.com/)

  • This foundational paper introduced the influential “Seven Laws of Identity,” a set of architectural and philosophical principles intended to guide the development of interoperable, privacy-preserving, and user-centric digital identity systems on the Internet. Cameron argues that the Internet lacked a native identity layer and proposes a universal “identity metasystem” capable of supporting multiple technologies and trust models. The seven laws - including user control and consent, minimal disclosure, justifiable parties, directed identity, pluralism of operators and technologies, human integration, and consistent experience across contexts - became highly influential in identity management, federated identity, privacy engineering, and later Zero Trust and self-sovereign identity discussions. The work is widely regarded as one of the seminal conceptual texts of modern digital identity architecture. ([identityblog.com][1])

[3] NIST SP 800-63A Digital Identity Guidelines: Enrollment and Identity Proofing Requirements, Grassi, P. A., Fenton, J. L., Lefkovitz, N. B., Danker, J. M., Choong, Y.-Y., Greene, K. K., & Theofanos, M. F. (2017). Digital identity guidelines: Enrollment and identity proofing requirements (NIST Special Publication 800-63A). National Institute of Standards and Technology. https://doi.org/10.6028/NIST.SP.800-63A

  • This NIST Special Publication defines the technical and procedural requirements for digital identity proofing and enrollment in online systems. Central to the document is the concept of Identity Assurance Level (IAL), which measures the degree of confidence that an applicant's claimed identity truly belongs to the person presenting it. The publication defines three Identity Assurance Levels (IAL1–IAL3), ranging from little or no confidence in asserted identity to very high confidence achieved through rigorous identity proofing procedures. SP 800-63A forms part of the broader NIST SP 800-63 digital identity framework alongside Authentication Assurance Levels (AAL) and Federation Assurance Levels (FAL). The framework has become globally influential in digital identity governance, IAM architecture, Zero Trust security models, and regulatory compliance discussions.

2026-01-05

On Trust #1: Trust Management – A Category Error?

Trust grows slowly and can collapse suddenly; trust in people, institutions, and digital systems
(Trust me = Accept this residual, non-computable risk because the expected coordination benefit exceeds the perceived downside.)

How I got here?

I have been dealing with topics related to the digital identity for a quarter of a century, roughly since the term “identity management” was coined.

At the time, I was under the mistaken belief that the associated tasks within companies could be completed quickly and that after three to five years, once all the companies concerned had done their homework, we would move on to new topics.

Far from it: even though it was never my intention, the diverse questions associated with this topic continue to keep me busy professionally today.

At some point, the “next big thing” was announced: trust management.

That was exciting. Because I had no confident comprehension of whether and, if so, how trust could be “managed.”

I want to finally change this situation and approach the topic of “trust” as systematically as possible.

Can trust be managed – or only cultivated?

Rarely is a term used so frequently and with such confidence, while remaining so poorly understood, as trust. In business, politics, technology and public discourse, “trust management” is now a common expression. Yet it remains deeply unclear what is actually meant by it — and whether trust, in any meaningful sense, can be “managed” at all.[1]

This essay explores a more uncomfortable possibility: that trust is not a controllable resource, but a fragile, emergent property of social interaction — one that grows slowly, collapses suddenly, and resists symmetric restoration. If that is true, then “trust management” may be not merely difficult, but conceptually flawed.

I. The conceptual problem of “trust management”

Even at the level of definition, trust refuses to stabilise. Interdisciplinary research has long shown that psychology, sociology, economics and management theory all define trust differently — as expectation, willingness to be vulnerable, confidence in systems, moral commitment, or strategic reliance, depending on disciplinary lens [1]. Do we need to consider different types of trust in the end?

Managerial literature has nevertheless attempted to operationalise trust. The influential model by Mayer, Davis and Schoorman defines trust as a willingness to accept vulnerability based on perceived ability, benevolence and integrity of another party [2]. In practice, this has encouraged organisations to treat trust as something that can be designed, measured, improved and audited.

Yet this managerial framing already hints at a deeper problem: trust is not a thing that exists in isolation. It is a relationship, rooted in vulnerability, uncertainty and expectation — conditions that resist full formalisation. As Baier observed, trust is inherently moral: it exposes the truster to harm in ways that cannot be contractually neutralised [3]. The more one attempts to reduce trust to compliance artefacts, the more one empties it of its meaning.

II. Trust in intellectual history

Long before it became a business metric, trust was recognised as a central social phenomenon. Niklas Luhmann described trust as a complexity-reducing mechanism: without it, human beings would be paralysed by uncertainty and unable to act meaningfully in society [4]. Trust allows us to behave as if the future were predictable, even when it is not.

Anthony Giddens extended this insight into modernity, arguing that contemporary life increasingly depends on “abstract systems” — institutions, expert knowledge, technical infrastructures — which we must trust without personally understanding or verifying them.[5]

At the same time, classical and modern thinkers recognised trust’s fragility. The seminal volume edited by Diego Gambetta framed trust not only as something that is “made”, but also as something that is easily “broken” — often irreversibly [6]. This duality already anticipates the asymmetry at the heart of the present argument.

III. Trust as a human developmental process

Trust does not begin in institutions or markets. It begins in infancy.

Attachment research has shown that early interactions between caregiver and child shape a person’s baseline expectations about reliability, care and responsiveness in others [7]. This early “template of trust” influences later relationships — from family and peers to institutions and strangers.

Importantly, human cognition displays a pronounced negativity bias: negative experiences are weighted more strongly than positive ones. Trust therefore grows slowly through repeated confirmation, but can collapse abruptly after a single perceived betrayal. This biological asymmetry is not a cultural accident — it is deeply rooted in human cognition.

Thus, trust is not symmetric: it is hard to build, easy to lose, and difficult to restore.

IV. Trust in society, economy and institutions

At the macro level, trust functions as a form of social capital. Francis Fukuyama famously argued that high-trust societies are more capable of building large, flexible organisations and sustaining economic prosperity [8]. Robert Putnam later linked declining civic engagement to erosion of institutional trust in modern societies [9]

Think for a moment what the decline of trust in our institutions, in the community in total, which is reported, e.g. by the Edelman Trust Barometer, from several western countries, and from Germany in particular, will mean for the prosperity of our society.

Elinor Ostrom demonstrated that cooperation in communities does not arise from formal rules alone. It emerges from a complex interplay of norms, mutual monitoring and shared expectations — in other words, from cultivated trust environments rather than central control [10].

Trust, then, cannot be commanded into existence. It can only be enabled — or undermined.

V. Trust in digital communication

Digitalisation has not abolished trust; it has transformed it.

Online platforms must constantly engineer trust signals — ratings, reputations, seals, reviews — to compensate for the absence of physical presence and personal familiarity [11]. Empirical research shows that trust is a decisive factor in technology acceptance and online behaviour [12][13].

At the same time, digital systems increasingly attempt to replace trust with verification, automation and control — shifting reliance from social judgement to technical enforcement. This brings us to the paradoxical notion of “Zero Trust”.

VI. The misleading promise of “Zero Trust”

In cybersecurity, “Zero Trust” does not mean that trust has disappeared. It means that systems no longer rely on assumed trust, but enforce continuous verification, least privilege and strict identity validation [14].

Technically, this is sound architecture. Conceptually, however, the term is misleading. Zero Trust does not eliminate trust — it merely transfers it from human relationships to technical and institutional mechanisms. Trust becomes embedded in code, policy and infrastructure.

In doing so, digital systems implicitly concede that human trust is too fragile to be relied upon — and yet too essential to be eliminated.

Epilogue


The evidence points to a clear conclusion: trust is not a controllable resource. It is an emergent, asymmetric, relational phenomenon.

It can be encouraged, cultivated, protected — and easily destroyed. But it cannot be engineered, optimised or restored symmetrically once broken. “Trust management”, in the industrial sense, is therefore a category error.

What can be managed are conditions of trust: transparency, consistency, fairness, accountability and institutional reliability. These shape the soil in which trust may grow — but they do not command the plant itself.

Trust grows slowly. Trust collapses suddenly. And that asymmetry defines the fragile moral infrastructure of civilisation.

References

  1. Rousseau, D. M., Sitkin, S. B., Burt, R. S., & Camerer, C. (1998). Not so different after all: A cross-discipline view of trust. Academy of Management Review, 23(3), 393–404. https://doi.org/10.5465/AMR.1998.926617
    • Seminal synthesis explaining why ‘trust’ remains conceptually plural across disciplines; anchors the claim that the term is used widely but defined inconsistently.

  2. Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review, 20(3), 709–734. https://doi.org/10.5465/amr.1995.9508080335
    • Classic organisational trust model (ability–benevolence–integrity) that operationalises trust as willingness to accept vulnerability; provides the managerial baseline the essay interrogates.

  3. Baier, A. (1986). Trust and antitrust. Ethics, 96(2), 231–260. https://doi.org/10.1086/292745
    • Philosophical account emphasising the moral dimension of trust and the asymmetry of vulnerability; useful to argue why ‘managing’ trust can shade into manipulation.

  4. Luhmann, N. (1979). Trust and power: Two works by Niklas Luhmann. Wiley.
    • Foundational systems-theoretical treatment: trust reduces complexity and enables action under uncertainty; supports the view of trust as a societal mechanism rather than a controllable asset.

  5. Giddens, A. (1990). The consequences of modernity. Stanford University Press.
    • Introduces the concept of trust in ‘abstract systems’ (institutions and expert systems), providing a bridge from interpersonal trust to institutional and digital trust.

  6. Gambetta, D. (Ed.). (1988). Trust: Making and breaking cooperative relations. Blackwell.
    • Influential interdisciplinary volume on how trust is formed, signalled, and broken; supports the essay’s focus on fragility and non-linear collapse.

  7. Ainsworth, M. D. S., Blehar, M. C., Waters, E., & Wall, S. (1978). Patterns of attachment: A psychological study of the strange situation. Lawrence Erlbaum Associates.
    • Core empirical work in attachment theory; underpins the developmental account of how early caregiver reliability shapes later expectations of trustworthiness.

  8. Fukuyama, F. (1995). Trust: The social virtues and the creation of prosperity. Free Press.
    • Widely cited argument that social trust acts as social capital and influences economic prosperity and institutional capacity; supports macro-level trust claims.

  9. Putnam, R. D. (2000). Bowling alone: The collapse and revival of American community. Simon & Schuster.
    • Landmark work linking civic engagement and social capital to societal and institutional trust; supports discussion of trust erosion in modern societies.

  10. Ostrom, E. (1990). Governing the commons: The evolution of institutions for collective action. Cambridge University Press.
    • Demonstrates that sustainable cooperation arises from governance conditions (rules, monitoring, norms) rather than command-and-control; supports the ‘cultivation’ framing.

  11. McKnight, D. H., Choudhury, V., & Kacmar, C. (2002). Developing and validating trust measures for e-commerce: An integrative typology. Information Systems Research, 13(3), 334–359. https://doi.org/10.1287/isre.13.3.334.81
    • Provides validated constructs for online trust and institutional trust; supports claims about engineered trust cues in digital environments.

  12. Gefen, D., Karahanna, E., & Straub, D. W. (2003). Trust and TAM in online shopping: An integrated model. MIS Quarterly, 27(1), 51–90.
    • Empirically shows trust as a determinant of technology acceptance; supports claims that digital adoption depends on trust rather than mere functionality.

  13. Pavlou, P. A. (2003). Consumer acceptance of electronic commerce: Integrating trust and risk with the technology acceptance model. International Journal of Electronic Commerce, 7(3), 101–134.
    • Integrates trust with perceived risk in online transactions; supports the argument that verification and risk mitigation often substitute for interpersonal judgement.

  14. Rose, S., Borchert, O., Mitchell, S., & Connelly, S. (2020). Zero trust architecture (NIST Special Publication 800-207). National Institute of Standards and Technology. https://doi.org/10.6028/NIST.SP.800-207
    • Authoritative definition of Zero Trust as continuous verification and least privilege; supports the claim that the term is conceptually misleading outside cybersecurity.